In the last few months we have become certified and accredited on Maximizer CRM.
This has meant an significant investment in training and deeper understanding of the product, but we found that Maximizers’ potential and market positioning fitted in well with our desire to be able to offer a mix of Cloud based and On-Premise (server) solutions together with the modern requirement for CRM to be able to be accessed on mobile devices as well as traditional PC or Mac such as on your Tablet or on your Mobile.
Why was this product added? We are all becoming more and more aware of the great benefits of Cloud CRM products, but for many clients, the ability to move from a Cloud based product to On-Premise is still a key advantage. So, having a Choice of Deployment is still a key buying point.
After starting off,clients often initially want a pay as you go cloud solution whilst they are growing or needing to prove CRM benefits to themselves. Later, they may also want the capability to migrate to an On-Premise deployment for a variety of reasons. The merits of the Cloud vs On-Premise debates is not required since with a hybrid deployment choice, MAS clients can have the flexibility of both worlds!
In addition, the positioning of Maximizer CRM sits above both ACT! and GoldMine and with its extensive customisation and other in-built functionality with modules such as Client and Partner access portals.
We were in discussions for around 6 months with the Maximizer EMEA team and have developed great confidence in their level of partner support and their integration palns for further Sales and Marketing alignment….again, more on this theme over the coming months.
For us, the key client benefits were:-
- Web, Mobile and Server based solution is all in one
- Extensive customisation capability
- Partner and Client access is a single add on module that can be configured
- Integrated email marketing capability
- Well established CRM brand name and reputation
- Strong installed and supportive and loyal client base
- International and National Geographical presence for ourselves gives us a strong presence
- Commitment to the partner channel, they only deal through a Partner channel, so support is focussed
- Longevity of the application, Maximizer has been going since1988
- Strong Road-map for the future and commitment to Cloud developments and On-Premise choice
- Ease of Use and Easy to Train for Fast Results
- Strong Third party integrations including Workflow and Marketing Automation
- Active and on-going Marketing and Sales support from the team at Maximizer
Stop Press: Maximizer 15 has been officially launched on 1st October, but we are in the midst of our own trials at the moment since this was released to partners in the last week…more on this in the next newsletter.
If you are interested in seeing Maximizer 15 then sign up here for a short 45 minute overview webinar, on the second Friday in October
