In recent years, MAS amongst others have noticed a significant change in buyer behaviour and are adapting ourselves to become more of an all-round sales and marketing technology consultancy and implementation business. 

Whilst, CRM is at the heart it is also nowadays complemented by numerous other digital activities such as Website integration for lead forms, Social Media campaigns on LinkedIn, Twitter  as well as more traditional Email marketing  and other types of campaigns are all needing at some point to be aligned.  Our key focus will still remain on CRM, since this is the foundation stone upon which increasingly any digital sales and marketing activity will need to integrate back to.  A database of prospects, clients and other key contacts is the fundamental backbone for any digital marketing and sales activity, and without CRM and importantly CRM integration, then you run the risk of just creating more and more “islands” of information

Forward facing sales and marketing companies are increasingly turning to technology tools that enhance and align with their total sales and marketing process and this is where we believe that MAS,  with 18 years pedigree in CRM and integration can enhance our service offering to you over the coming months.

Creating Sales and Marketing Technology Alignment is proven to benefit clients and a recent survey shows that having this embedded and totally aligned can improve sales performance sometimes by over 50% for example in Win rates....see this useful infographic from Demand Metric!

CRM is still at the heart of Lead Generation and Tracking of the the classic prospecting/business development cycle but is now surrounded by a variety of new software technology tools which can enhance and streamline this process.

More of this in the coming months, but our goal is to continue to be your main support in offering CRM advice, selection and consultancy services and to expand this into helping you get the best use of the available technology in sales and marketing, be this from initial Contact Management through to full CRM system and enhancing this service with Lead Generation systems and activities such as Email Marketing and Social Media marketing and Marketing Automation.