2013 Customer Survey
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Earlier this month, we also conducted our “2013 Customer Survey” which we have been holding since around 2001, using the same simple rating (1-6) on our performanc eover the last six to twelve months with an extra comments structure. In addition, we also asked for some additional information about your use of CRM related products such as Email Marketing tools and your current usage and plans for Social Media…a theme of ours during 2013 and this is likely to expand in 2014 as more. This Survey involved a test call day and then a focussed day and a half of an external telephone researchers time and we have received some great feedback. However, since this was only last week, we have added the questions to this email as well since the more feedback we get, clearly then the statistical significance is improved. Every year, we have the dilemma of being able to contact clients at the time of the survey or just doing an email only survey. We did an Email only Survey once before in 2008, but this didn't give us the feedback volume we wanted, hence it is now combined since for some of you, it is often easier to complete an online survey at a time of your own choosing, hence this is added today with a closure date of the end of this week. This will enable us to use December to review, report and look at what actions we need to take for 2014.
Please, can you spend 10 minutes giving us some additional knowledge of how we are helping you, as always good and not so good comments and ratings are welcomed. There is no organisation ever that cannot improve, so any suggestions you make will be listened too....please now refer back to Survey on front page.
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